Ok friends, I’m going to be blunt here, if you have a business, especially a visual one, then you NEED to be on Pinterest. Think of Pinterest like Google with Pictures, it is essentially less of a Social Media and more of a search engine. Which is why if you want to drive traffic to your website you need to be on Pinterest. I used to think the largest source of traffic to my website was from Facebook, but I was wrong. It was actually from Pinterest, which was something I realized I needed to nurture pretty quickly, don't misunderstand here, this is not saying to neglect your other social media accounts but you have to work in Pinterest strategically as well.
To be honest friends, up until about 9 months ago, our Pinterest account was pretty neglected. I failed to see the importance of this site. Like I said I thought the biggest source of traffic was Facebook, so naturally where did I put a majority of my time and energy? That's right friends, Facebook. So needless to say that our pinterest was pretty sad, if we had 5,000 monthly viewers we were lucky. Then one day I had an aha moment, ok really it was being told to check Pinterest and when I saw we had 7 followers I was pretty embarrassed to say the least, because those 7 people had taken the time to follow our page and they weren't seeing the quality content they should be seeing. From that point on I began really taking the time to focus on my Pinterest strategy.
I’m not gonna lie, it was a lot of trial and error in the beginning. Trying to figure out what an almost non existent audience likes to see is no easy task, but if I could do it, so can you! I first started with pinning things within my niche, and it wasn’t just one pin a day either. On an average day, it was about 20 pins a day (on the low end) all at different times. So what I found really worked for me is to go on to Pinterest in the morning, usually during breakfast and pin some content, then do the same around lunch and dinner time. Pinterest really wants you to hang out there all day, so the more times a day you pin content, the more likely the algorithm will work in your favor. Now it’s pretty easy to repin other people's content. There’s not too much that goes into it other than making sure you pin it to the right board. It’s a completely different story to create your own content. This is a lot more time consuming, not gonna lie. You need to have the right size picture, the right description and SEO friendly titles, which can get overwhelming. What I found really worked for me was scheduling my own content to post at certain times of the day and then pin other people’s content during or around my meal time. To schedule Pins, I used the TailWind App which is such an amazing tool. You can use it to schedule pins at different times of day weeks in advance so Pinterest thinks you are active all day. Plus you can schedule content you created as well as schedule other content to repin at various times a day. This was extremely helpful to me when we attended the Fusion Mineral Paint retreat. We ended up having to travel to Canada and having my pins already scheduled was one thing less that I have to think about and I could focus my energy on what we we were learning about. Pinterest also has the ability to schedule Pins within the program as well, which is helpful, however at this time you can only schedule Pins you created.
Another useful tip that I have for you, although I don't want to give you all my secrets, is to look in the search bar and see what the popular searches are. Then find which searches match your niche and pin some results from the search. Now this should NOT be where the majority of your pins come from but doing this a few times a day can help increase your monthly viewers. Remember consistency is key, and don’t think you’ll get crazy traffic overnight because even though that would be amazing, where’s the fun in that? Have you applied these Pinterest strategies? How have they worked for you? Let us know in the comments below!
Meet the Author(S)
Hi Everyone! Nice to meet you! I'm Alexa, one of the owners of Flipping Stones! Join my wonderful business partners, Gabriel, Marco and I as we explore everything DIY from Flipping Furniture to Handmade Jewelry and even to Gabe and Marco's Flea Market Flip adventures! I'm so excited for you to take this journey with us!